Is marketing chaos holding you back?
Maybe "chaos" is too strong a word. Maybe your marketing is functional — you're just hitting the same walls everyone hits: not enough people, not enough budget, too much to do, and executives who want proof it's all working. Whether you're in survival mode or simply ready to level up, these challenges sound familiar...
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Resource constraints – Your team is maxed out, but you can't justify hiring a full-time CMO or content specialist
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The ROI pressure – Leadership questions marketing's value, and you can't connect efforts to business outcomes
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Too many hats, not enough heads – Your team is expected to do everything — strategy, content, video, social, analytics — and it's unsustainable
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Sales and marketing disconnect – Your content doesn't support what sales needs, and leads aren't converting
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Content confusion – You know you need content and video to grow, but you don't know where to start or how to drive results
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No storytelling backbone – Without strategic direction, your message gets diluted across channels
SERVICES
I bring both strategic vision and hands-on execution to deliver results that matter. Whether you need to transform scattered marketing efforts into a cohesive strategy, elevate your content and messaging, or prove marketing's impact on your bottom line, I help businesses bridge the gap between marketing tactics and strategic growth.
Strategic Consulting Services
Foundation-building strategies that align your marketing with business objectives and set the stage for measurable growth.
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Content marketing strategy
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Marketing audit/assessment
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Marketing measurement/analytics assessment and strategies
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Overarching marketing strategy (long and short term goals)
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Demand and lead generation and funnel optimization strategies
Content & Copywriting
Compelling content that translates complex ideas into stories that resonate, engage and convert.
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Original writing, editing of blogs, articles, thought leadership
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Email marketing copywriting
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Social content and copywriting
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Content calendar development
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Sales enablement content
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Video or podcast content development
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Corporate/internal communications
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Building an in-house content team
Campaign & Omnichannel Strategies
Integrated channel strategies that connect with your audience wherever they are — from email and social to video, podcasts and events.
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Demand and lead generation, as well as funnel optimization
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Email marketing strategy
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Social media strategy and content calendars
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Podcasts: strategy, development, promotion
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Pre- and post-event marketing strategies
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Video content strategy, project management, vendor selection
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Analytics and campaign performance measurement
Technology & Operations
Strategic technology evaluation and vendor management that enhances your marketing capabilities without the overhead.
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Marketing tech stack evaluation (marketing automation, sales enablement, CRM integration, social media management)
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Website redesign, agency selection, copywriting
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Agency/vendor sourcing and management
Team Development
Strategic consulting and training that elevates your marketing team from tactical execution to strategic business impact.
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Marketing team trainings and workshops
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Strategic leadership for existing marketing teams
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Utilizing AI in marketing
ABOUT ME
I'm a marketing strategist who helps businesses transform their marketing from tactical execution to strategic business growth. With over 25 years of experience leading marketing for financial services firms—including Artisan Partners, Mercer and Diamond Hill — I understand what it takes to build trust, elevate brands and deliver measurable results. I specialize in translating complex ideas into compelling stories that resonate with your target audience, from content strategy and thought leadership to email campaigns and social media.
With JS Strategic Marketing, you'll get a marketing leader who thinks strategically but isn't afraid to roll up her sleeves. I combine strategic thinking with practical, hands-on experience executing strategies that move the needle. Whether you need to audit your current efforts, develop a comprehensive go-to-market strategy, or provide strategic direction to your existing marketing team, I bring both strategic thinking and hands-on execution to the table. My four-step approach — marketing audit and assessment, strategy development, implementation and performance optimization — ensures we achieve your business goals while proving marketing's ROI.
EXPERIENCE
Professional Background
Director, Investment Communications
Senior Marketing Director
Vice President of Marketing
Diamond Hill
Investment communications leader managing campaigns, content strategy, and external partnerships to drive brand awareness and ROI.
Mercer
Senior marketing director leading strategy for multiple wealth segments while managing post-acquisition brand integrations and lead generation campaigns.
Summit Strategies Group
Responsible for overall marketing strategy execution, RFP management, and thought leadership revival at institutional investment consulting firm.
Director, Marketing & Branding Operations
Manager, Investment Communications
Artisan Partners
Managed global marketing initiatives, advertising, sales team alignment, and content creation for brand differentiation initiatives.
Artisan Partners
Managed a team of five investment writers while directing content development for seven investment teams.
EDUCATION
Academic Achievements
MBA, Marquette University
BS (Finance & Marketing), Marquette University
Kellogg Business School Certificate: B2B Growth Marketing
CFA Investment Foundations Certificate
Professional portraits by Zettl Photography
Contact
Reach out for a strategic marketing consultation tailored to your business needs and objectives. Let's work together to elevate your brand and drive business growth.
